11.04.2009

The new time frame

Well its been a revelatory week for yours truly. I came from the music publishing world and more specifically international music publishing. The pace of that business is positively old school. You get paid 2 times per YEAR! It's pretty relaxed. Big checks show up every 6 months and you figure out who gets what. That's why music publishers are not nearly as uptight as their label brethren. This has been true forever and in every country of the world.

The new music business reality has made things a little more intense for music publishers. For one thing, there are so many fewer royalty opportunies for phyiscal product that EVERY publisher from the giants to the smallest are chasing the nickels and dimes for film and TV placements and performances. So its a little more intense in terms of business competition, but the pace is still pretty relaxed. Especially compared to the online world.

This week was a fantastic real life lesson for me about how different the old world is from the new.

We launched our beta site monday at http://toursavant.com . Our mission is to help bands get to fans.
Its the music industry. But its a whole new pace. Here is one example of how.

Our Toronto office sends out a twitter about the site and our auto tour router feature -
http://tinyurl.com/yzd2ten Within an hour he gets a DM back from a follower (http://twitter.com/geminijess) to look at http://shrednews.com since they think it might be a good fit for TourSavant. He looks, calls me. I look. I email the founder Eric Sullivan. Within 10 minutes I get an email back with a note saying "yes, looks cool lets talk" and btw links to our site are going up immediately on their 2 sites. huh? In the period of less than an hour we did a link exchange deal with a party I had only spare knowledge of this morning!

This is the new time frame kiddos. It is light speed compared to the old music business. better get used to it.

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